Specialized Hair Care

Wikipedia has a disputed analysis of the Keratin Treatment as OSHA had complaints (from around 2010-2012) from salon owners/stylists of medical problems caused by the release of formaldehyde when the hair is ‘ironed’ as part of the straightening process.  The following is an overview/summary of this process and its reported problems:

Brazilian hair straightening therapies (likewise called Breezilian Brazilian Keratin Treatment, BKT, Brazilian Blowout, Escova Progressiva, Keratin Cure or Keratin Straightening) are a method of temporarily correcting hair by sealing a liquid keratin and a preservative solution into the hair with a hair iron in the United States. It has actually been banned in numerous nations consisting of Canada [1] and the European Union [2] due to high concentrations of regulated chemicals in them.
Brazilian hair aligning treatments eliminate frizz, correct the hair and last about three months. They cost about $150–$600 depending on the hair length. These keratin-based treatments are performed on all sorts of chemically-treated (bleached, hi-lights, colored, permed, relaxed or formerly aligned) and virgin hair. The method of the application is comparable to the Japanese Yuko System in the way that heated flat irons are made use of to close the product into the hair cuticle.

These treatments intend to reduce curls and waves and frizz. The therapies do not assure entirely straight hair, although if carried out properly they can minimize between 50 and 80 percent of the curl dependent upon the initial hair texture. Therapies last around 10– 12 weeks and repeating the therapy every few months will enable new growth treatment. Whatever treatment is done dictates downtime after it is carried out and ranges from no-wait to a 72 hour duration in which the recipient can not clean or wet the hair, workout, tuck the hair behind the ears, or pin it up with any hairpin, horse tail holder or headband, as doing so might jeopardize the result of the treatment.
In European Union it’s known as Alisado brasileño, which has actually increased its popularity over the last 4 years resulting in more beauty parlors practicing this technique which may cost as much as EUR400 a session. It is likewise sometimes confused or mistaken for keratina but this is another hair therapy.

Federal Occupational Safety and Health Administration (OSHA) issued a threat alert [3] and created an informative website [4] with feedback to an investigation into problems from stylists and beauty parlor owners about direct exposure to formaldehyde while using hair smoothing products such as: Brazilian Blowout (Acai Professional Smoothing Solution, Professional Brazilian Blowout Solution), Brasil Cacau Cadiveu, Keratin Complex Smoothing Therapy (Natural Keratin Smoothing Treatment, Express Blow Out, Natural Keratin Smoothing Treatment Blonde), and Marcia Teixeira (Advanced Brazilian Keratin Treatment, Extreme De-Frizzing Treatment). If hair salon owners decide to use these products that could contain formaldehyde, then they should follow the requirements in OSHA’s formaldehyde and danger communication requirements to shield employee security.”

The good news is that there have been new products brought to the market in more recent years. We will be reviewing them in coming posts, so come back and check with us often.


One of the Specialty areas is black women’s hair care.  Over the years there have been many specialty products and salon procedures developed to address this area, and we will be bringing that to you in this blog.